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Q&A with AkzoNobel’s Director of Sustainability, Wijnand Bruinsma

AkzoNobel’s Director of Sustainabilty gave a keynote presentation on the role of paint and coatings in a sustainable future at the European Coatings Conference.

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By: KERRY PIANOFORTE

Editor, Coatings World

Q: What are AkzoNobel’s sustainability goals?

 

A: The paints and coatings industry makes a significant impact on carbon emissions and we can play a role in helping to reduce the carbon footprint. Our approach to a sustainable business is focused on three key areas: climate change, circularity and health and well-being.

 

Q: What are AkzoNobel’s specific goals?

 

A: Our key sustainability ambitions for 2030 are 50 percent carbon reduction; 100 percent circular use of materials in our operations driven by reduce, reuse, recycle; more than 50 percent of revenue from sustainable solutions; and to empower more than 100,000 members of local communities with new skills.

 

Q: What are your plans for reducing carbon emissions?

 

A: There are four action areas in reducing carbon emissions: transitioning to renewable energy; reducing energy needs by using low bake powder coatings, developing new curing technologies, and customer investments in equipment; moving toward water-based products; and last but not least, incorporating more circular solutions.

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